Know & Love
Brand Identity, Packaging, Guidelines, and Art direction.
SE Grocers' new grocery line, Know & Love, brings families together by offering healthy, affordable food that’s both accessible and inspiring. The goal was to create a brand that prioritizes flavor above all else. We want customers to feel confident that they’re serving their families delicious meals without compromising on quality or design, making it easier to feel good about their choices. To make this happen, we built a streamlined system for a growing portfolio of hundreds of items and counting. Each product line—core, organic, seasonal, premium, and plant-based—has its own distinct look and feel. Every package promises real, tasty food. So go ahead, imagine stress-free, mouthwatering meals with your loved ones. It’s time to shop SE Grocers.