The Winn-Dixie Meat Proposition aims to re-establish the brand as the go-to neighborhood butcher, offering the best quality meat with a focus on trust, expertise, and personalized service. Through direct mailers, billboards, and organic social media posts, we’ll highlight Winn-Dixie’s legacy of quality, value, and customer care, positioning the butcher as a trusted guide. The campaign will also feature tailored offers, recipes from local butchers, and exclusive promotions to create a personalized, customer-first experience. Visuals and messaging will emphasize warmth, expertise, and the premium nature of the meat products.